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October 5 – Friday Afternoon Session

October 6th, 2012 Leave a comment Go to comments

Rebranding and Creating One Sound

Jane Hansen Hoyt and Rick Allen

Jane Hansen Hoyt and Rick Allen

Jane Hansen Hoyt and Rick Allen, Director of Creative Services, tag teamed the Friday afternoon session expounding on the new Vision and Mission Statements, Tag Line, and Core Values of Aglow. We want to all be on the same page so we can walk forward in unity and purpose, enabling us to do great things. Nothing will stop us as we move forward together in one accord with one mind.

Jane opened the session by saying, “We are hearing a new sound, and adapting the language of the new sound. With the upgrades we’ve been experiencing we felt it was time to let that new sound be reflected in our Vision Statement, our Mission Statement, Tag Line, and Core Values.”

Each former Vision and Mission Statement we’ve had was appropriate for the time we were in, but we needed some new language for the new season we are walking into.

Prophetic Words

We’ve received a cluster of prophetic words since 2003 that have come with great repetition through powerful prophetic voices. Prophetic words describe how God sees us, connecting us with the next stage of our identity. They are a declaration of upgraded intention.

Rebranding of Aglow

Aglow is an organization that does not sit still. This is one of the reasons we are still growing after 45 years of ministry.

God says in referring to Israel’s past, “Forget all that — it is nothing compared to what I am going to do. For I am about to do a brand-new thing. See, I have already begun! Do you not see it?” Isaiah 43: 18-19 New Living Translation

The word brand means ‘an identifying mark made by a hot iron’. The Aglow brand is more than our logo or the colors we use. It represents the essence of who we are.


Rick Allen talked about Coach Dungee of the Indianapolis Colts who led his team to a Super Bowl victory over the Chicago Bears in 2007. Dungee said of his winning team that they weren’t the most talented he had ever worked with, but they had unity. They knew who they were, supported each other, had love for each other, stood for each other, and worked together as one unit. This unity allowed them to achieve great things.

New Vision Statement

Our vision statement is both bold and broad. It is a statement that encompasses everything we do and leaves expansion for our future. Vision is not about direction. It is about the height we wish to achieve.

The vision of Aglow is to carry the truth of the Kingdom that:

• Restores people to a radiant place of relationship with God and one another

They looked to Him and were radiant. Psalm 34:5

Then you shall see and become radiant. Your heart will swell with joy because of the abundance that has been turned toward you. Isaiah 60:5

As we look to Him, we become radiant and can speak into the lives of others.

• Breaks the tyranny of oppression

Tyranny means ‘an unrestrained use of power’. We are people who have been set free in our own lives so we can see that freedom translated into the lives of others.

• Brings freedom and empowerment

Empowerment means ‘to invest power, especially legal power for decision making’. We have a legal authority that comes from heaven to break oppression in other people’s lives.


Every nation touched, every heart changed.

The tag line is global, yet personal. It speaks of our desire to have an Aglow presence in every nation of the earth and see every heart transformed.

Mission Statement

Aglow International is a Kingdom Movement committed to seeing God’s will done on earth as it is in Heaven.

A movement has life. It has momentum, is active and powerful like an avalanche.

A good way to understand the difference between vision and mission is to add  an ‘ary’ at the end of each word. A visionary is concerned with how high he can go. A missionary is someone who puts feet to the vision.

We do this through:

• Mobilizing millions into a company of warriors, champions, and global leaders of significance.

We are such a company. That’s us! He wants us to attain great heights so we can be people of influence for Him in the earth.

• Establishing powerful Kingdom Communities founded on the fullness of Christ in every nation of the world.

We are more than just local groups, we are Kingdom Communities. A community speaks of people who support each other.

• Empowering people to develop resources that enable them to take advantage of all that God is releasing from Heaven.

This speaks to the arts, writing books, and generating income in creative ways. God will give you visions and ideas you can run with.

• Forming apostolic teams that demonstrate the power of Heaven in the darkest places of earth.

Apostolic teams push back the darkness taking new ground for God as they go. They are victorious warriors.

• Cultivating a worldwide presence that creates an atmosphere of celebration, impartation, and restoration.

This is referring to our presence in the nations, and also to our conferences, large and small, bringing His Spirit everywhere we put our feet.

Core Values

As a Kingdom Community Aglow International is abolutely committed to:

• God’s Presence – Creating an atmosphere and environment of worship for the presence of God to be encountered.(Psalm 22:3)

He is enthroned on the praises of Israel. Part of our core has always been the welcoming of the activity of the Holy Spirit. We can’t stay stuck in a particular way we have previously experience God’s presence. We need to be open to fresh ways He may come to us.

• Relationship – Treating each other with integrity, openness, honesty, non-negotiable love, and goodness.(1 Peter 4:8)

Love covers a multitude of sins. We mess up every day, but God is bringing us up to a higher place where we walk in integrity and vulnerability with each other.

“Conflict, when handled correctly, leads to intimacy.”

• Redemption – Partnering with God for the redemption of all things according to the Gospel. (Colossians 1:13-14)

He has delivered us from the power of darkness and has conveyed us to the kingdom of the son of His love. As we act kindly one towards another we are bringing redemption to the situation.

• Freedom – Standing firm against everything that enslaves. (Galatians 5:1)

Stand fast therefore, in the liberty by which Christ has made us free. Do not be entangled again in a yoke of bondage.

As we are set free we can see others set free.

• Restoration – Bringing every identity into alignment with the purposes of God. (Romans 12:2,Ephesians 4:22-24)

A new culture is being established with the redeemed of the Lord bringing restoration everywhere we go. God is adjusting things in us allowing us to live in a place of freedom.

• The Beloved – Living as a community who knows they are the beloved, and establishes their identity as the Bride. (Song of Solomon 7:10, Ephesians 1:6)

We walk in the same relationship with the Father that Jesus does as His beloved.

You are sent into the earth with the same anointing that Jesus had.

• Goodness – Demonstrating goodness as the power of God to always overcome evil. (Romans 12:21, Acts 10:38)

Demonstrating goodness can be wonderful and also challenging. We have opportunities every day to respond to difficult people with goodness. Once your mind has been renewed, your behavior will be adjusted to the level at which you’ve been renewed.

• Radiance – Having radiant encounters with God, leading to a brilliant experience of who Christ is in us. (Ephesians 1:17-20)

As we have times of intimacy with the Lord we can expect radiant encounters with Him. This opens the door for us to move more freely in the Spirit throughout the day.

• God’s Kingdom – Expressing the nature of God through reconciliation to the world He loves. (2 Corinthians 5:18-20, Colossians 1:19,20)

The word reconciliation means ‘to establish, to settle, to resolve, to make compatible’. As ministers of reconciliation we are learning to be reconciled to ourselves and to others.

“Call people up, not out.”

• Supernatural Power – Moving in signs, wonders, and miracles to demonstrate the heaven-to-earth nature of life in the Spirit. (Mark 16:17-18, 1 Corinthians 12:4-11)

Are you seeing signs and wonders in your own life? Sometimes we have a mindset that this only happens in church. There is a natural way that God moves in everyday life. Every one of us has experienced signs and wonders. Telling people about what He has done in your life will encourage them that He can move in their lives, too. We are His ministers in the earth. Look for the opportunities in everyday life.

That is a lot to digest! Let’s study the new Vision and Mission Statements, Core Values, and Tag Line meditating on them until they become a part of our DNA.

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